SEO, AEO and GEO: differences, how they relate and how to use them together
SEO, AEO and GEO all aim to get your company found, but in different places: SEO in search results, AEO in direct answers and GEO in AI-generated recommendations.
SEO makes you findable. AEO makes your answer usable. GEO makes your brand recognizable, trusted and mentionable. Together they build visibility where people already search and ask. There is no trick called GEO or AEO that replaces SEO: Google made that clear in its 2026 guide. This hub explains what each discipline brings and how to combine them into one strategy.
How SEO, AEO and GEO relate
Sold separately, operated together
SEO gets you found, AEO makes your answer usable and GEO makes your brand recognizable and mentionable. You can hire them separately, but they reinforce each other: doing one without the others leaves visibility half-built. This hub explains how they combine.
Example in Medellín
A person types “best marketing agencies in Medellín” on Google (SEO), asks Gemini “which agency can help me automate WhatsApp” (AEO) and asks ChatGPT “recommend a trustworthy AI agency in Colombia” (GEO). Appearing in all three moments requires the same base: clear content, consistent entity and real reputation.
The right order
First solid SEO (technical, authority, content). Then AEO and GEO (entity, schema, direct answers and external sources). The reverse order rarely works: an AI can't cite what Google doesn't understand either.
The right promise
We don't promise “we'll make you appear in ChatGPT”. We create the technical, editorial and authority conditions that increase the probability of being retrieved, cited or considered. Appearance can't be controlled or bought; the base that makes it possible can be built.
Frequently asked questions
Search Engine Optimization: optimizing your website to rank in Google results. It's the technical, editorial and authority base everything else is built on.
Packages
Start with one and scale. The recommended combination is the full system.
SEO Foundation
Get found on Google
- Technical and content audit
- Keywords and architecture
- Authority and links
- Monthly measurement
AEO Visibility
Be the answer
- Real question map
- Answer-first pages
- Structure and schema
- Answer monitoring
GEO Authority
Be a brand AI can trust
- Entity audit
- Consistency and profiles
- Cases, reviews and mentions
- AI visibility report
SEO + AEO + GEO Growth System
The full system
- Everything in SEO, AEO and GEO
- Integrated strategy
- Ongoing operation and optimization
- Unified report
Do Google and AIs understand your business?
Request a SEO + AEO + GEO diagnostic and get your full visibility picture.